Fitness is more than just following a routine, it’s about breaking barriers, both mental and physical. I specialize in rucking, ruck training, and sandbag training, providing one-on-one coaching to help you push past obstacles and achieve real, lasting results.
But before anything, I’m a husband and a father to two beautiful girls. Family is my foundation, and my passion for helping others fuels everything I do. Whether it’s guiding clients through their fitness journeys, training in Jiu-Jitsu, or rucking every chance I get, I believe in living life with purpose, resilience, and grit.
Together, we’ll design a program tailored to your goals, addressing what’s holding you back and building a stronger, more resilient you, inside and out.
WELCOME!
My Name is Joe, and I am the owner and operator of Joe Baker Fitness.
The story behind the bakery
- Build strength and endurance?
- Sharpen your mental toughness?
- Enhance your functional fitness?
- Boost your cardiovascular health?
- Be part of a supportive community?
Are you ready to:
Your TRAINING journey begins here.
GET STARTED
Group video messaging and group chats. You're training with people with a growth mindset, and you'll meet a lot of them on event day.
A Team That Shows Up
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Every workout lives in the training app with coach notes, fueling tips and demo videos. Got a question? Message me. You'll hear back from me.
A Coach Who Actually Answers
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Built around your goal, your schedule and the gear you've got. It's the same programming Bakery athletes use, and they make up a third of the field at the events we train for.
Programming That's Been Tested
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TRAIN WITH PURPOSE
Rucking, sandbags and gym work, built for whatever you're training for.
community
voices
I couldn’t have made a better choice in signing up. The training program was event specific and got me more than ready to crush the event. Going in I felt strong, and leaving the event, although I hurt, I felt I could have kept going. And I got through with no injuries. I attribute this to the amazing training and recovery programs he created.
Josh P.
Allison G.
When I started this GORUCK journey a couple years back, I never thought it would take me to where I am now. I do believe that things happen for a reason, and being led to Joe Baker was a catalyst for my success in this world. He has the background, the personal experience, and the characteristics to help anyone succeed. I’ve completed several events, including 3 HTB’s and Selection with Joe in my corner. There’s a reason the Bakery community shows up, and that’s Joe.
I joined the Bakery’s Recon HTB training group in July, about 4 months before the event. This was my first HTB and Joe’s programming was entirely on point. Having the base of his program, which went well beyond the training I was doing before joining the group, gave me confidence as the event was approaching. Beyond just the training program, being part of the Recon HTB group included being part of a video chat program with the other Bakery members preparing for the same event. Over the four months, through the shared training and videos, we became close, sharing not only things related to the event, but sharing our life experiences as well. We grew close virtually, but that bond was set when we met in person. We were a team within the bigger team at the event knowing we could count on each other both at the event and beyond. I signed up for a training program, but got so much more. The bonds developed with this group through the process both before and during the event has been something really special and I’m honored to call these people my friends. It is sometimes said that the deepest bonds develop through overcoming shared challenge. I can’t think of a more fitting statement for this group. As a result of this training group, this was the first event that I went to that I didn’t experience some nervous energy leading up to it, knowing that we had put in the work and that I had a team beside me that would support me just as I would support them. If you are considering training for a HTB, I highly recommend Joe’s program to not just survive, but to thrive.
Justin M.
MORE CLIENT REVIEWS
I can’t say enough about how much Joe Baker has impacted my life, not just as a coach but as a person who truly cares. When I first started training with him, I was in a tough season. I was postpartum, then was hit with a newly diagnosed autoimmune disease plus hormone imbalance, and I was trying to find my way back to feeling strong again. I expected a coach who would help me train, but what I got was so much more. Joe isn’t just about sets and reps. He’s about people. He didn’t just check in on my workouts. He checked in on me. On the hard days, it wasn’t, “Did you get your training in?” but instead, “How can I make your day better?” or “How can we pray for you?” That level of care is rare. He saw the whole picture, my health, my struggles, and my wins, and he made sure I never felt alone in the process. His ability to adapt training to my energy levels, his unwavering encouragement, and his faith-driven support made all the difference. I wasn’t just another client. I was someone he was genuinely rooting for. That’s the kind of coach Joe is. He wants you to succeed, not just in fitness but in life. If you’re looking for a coach who will push you, believe in you, and stand by you through every challenge, Joe Baker is that person. I’m beyond grateful for his guidance, his kindness, and his heart for the people he trains. Thank you, Joe, for everything.
I can’t say enough about how much Joe Baker has impacted my life, not just as a coach but as a person who truly cares. When I first started training with him, I was in a tough season. I was postpartum, then was hit with a newly diagnosed autoimmune disease plus hormone imbalance, and I was trying to find my way back to feeling strong again. I expected a coach who would help me train, but what I got was so much more. Joe isn’t just about sets and reps. He’s about people. He didn’t just check in on my workouts. He checked in on me. On the hard days, it wasn’t, “Did you get your training in?” but instead, “How can I make your day better?” or “How can we pray for you?” That level of care is rare. He saw the whole picture, my health, my struggles, and my wins, and he made sure I never felt alone in the process. His ability to adapt training to my energy levels, his unwavering encouragement, and his faith-driven support made all the difference. I wasn’t just another client. I was someone he was genuinely rooting for. That’s the kind of coach Joe is. He wants you to succeed, not just in fitness but in life. If you’re looking for a coach who will push you, believe in you, and stand by you through every challenge, Joe Baker is that person. I’m beyond grateful for his guidance, his kindness, and his heart for the people he trains. Thank you, Joe, for everything.
Shawne S.
Shawne S.
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FUEL YOUR STRENGTH. NO COST, JUST GAINS.
FEATURED ATHLETES
Featured Athlete | Clay | Clandall Randall
I started sandbag and ruck training about 5-6 years ago, adding it to my mix of CrossFit-style metcons, running, and home gym workouts. It opened the door to a new world of training that kept me hooked, especially after connecting with like-minded groups. My most memorable achievement? Completing the Bragg HTB, a goal long in the making. Right now, I'm gearing up for the 9/11 HTB, a pair of half marathons, and the 2025 custom HH. I train with The Bakery because of Joe’s rock-solid programming and the unmatched camaraderie within the Polo groups. It’s not just about getting stronger; it’s about pushing myself to match the caliber of the incredible people I’m surrounded by.
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Featured Athlete | Gris! | Egriselda Gonzales
I started rucking and sandbag training in 2022 thanks to Allison, who introduced me to GORUCK. After a brutal 10-mile ruck with no prior experience, I was hooked on the challenge. I’ve since completed events like BRAGG and SISU Iron, the toughest endurance challenges I’ve faced. I train with The Bakery because of its incredible community and Joe Baker’s programming that builds strength, endurance, and mental toughness. My fitness journey is driven by wanting to live life to the fullest, inspired by my dad’s health struggles.
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Featured Athlete | James White
I started rucking in Spring 2023 after a co-worker suggested it as an alternative to running. Inspired by GORUCK, I committed to the Tribe N’ Training WODs, eventually leading a ruck club and losing 85lbs while reversing fatty liver and pre-diabetes. My most memorable achievement was completing Operation Ocala, a 65+ mile overnight ruck, despite having only rucked 20 miles before. I train with The Bakery to tackle new challenges and lead by example for my family and friends. My goal? To be “hard to kill” and live life to the fullest.
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