I coach people for GORUCK events, endurance races and everyday life. Some are getting ready for 40 hours at Fort Bragg. Some just want to keep up with their kids and feel good getting out of bed. Both get a plan that fits their life and a coach who answers.
But before anything, I'm a husband and a dad to two girls. I train around a full work week and a family, same as most of the people I coach, so I know what it takes to get the work in when life is busy.
Train for an event with The Bakery, work with me 1:1, or bring your group. Let's find what fits.
WELCOME!
My Name is Joe, and I am the owner and operator of Joe Baker Fitness.
The story behind the bakery
- Build strength and endurance?
- Sharpen your mental toughness?
- Enhance your functional fitness?
- Boost your cardiovascular health?
- Be part of a supportive community?
Are you ready to:
Your TRAINING journey begins here.
GET STARTED
Group video messaging and group chats. You're training with people with a growth mindset, and you'll meet a lot of them on event day.
A Team That Shows Up
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Every workout lives in the training app with coach notes, fueling tips and demo videos. Got a question? Message me. You'll hear back from me.
A Coach Who Actually Answers
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Built around your goal, your schedule and the gear you've got. It's the same programming Bakery athletes use, and they make up a third of the field at the events we train for.
Programming That's Been Tested
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TRAIN WITH PURPOSE
Rucking, sandbags and gym work, built for whatever you're training for.
community
voices
I couldn’t have made a better choice in signing up. The training program was event specific and got me more than ready to crush the event. Going in I felt strong, and leaving the event, although I hurt, I felt I could have kept going. And I got through with no injuries. I attribute this to the amazing training and recovery programs he created.
Josh P.
Allison G.
When I started this GORUCK journey a couple years back, I never thought it would take me to where I am now. I do believe that things happen for a reason, and being led to Joe Baker was a catalyst for my success in this world. He has the background, the personal experience, and the characteristics to help anyone succeed. I’ve completed several events, including 3 HTB’s and Selection with Joe in my corner. There’s a reason the Bakery community shows up, and that’s Joe.
I joined the Bakery’s Recon HTB training group in July, about 4 months before the event. This was my first HTB and Joe’s programming was entirely on point. Having the base of his program, which went well beyond the training I was doing before joining the group, gave me confidence as the event was approaching. Beyond just the training program, being part of the Recon HTB group included being part of a video chat program with the other Bakery members preparing for the same event. Over the four months, through the shared training and videos, we became close, sharing not only things related to the event, but sharing our life experiences as well. We grew close virtually, but that bond was set when we met in person. We were a team within the bigger team at the event knowing we could count on each other both at the event and beyond. I signed up for a training program, but got so much more. The bonds developed with this group through the process both before and during the event has been something really special and I’m honored to call these people my friends. It is sometimes said that the deepest bonds develop through overcoming shared challenge. I can’t think of a more fitting statement for this group. As a result of this training group, this was the first event that I went to that I didn’t experience some nervous energy leading up to it, knowing that we had put in the work and that I had a team beside me that would support me just as I would support them. If you are considering training for a HTB, I highly recommend Joe’s program to not just survive, but to thrive.
Justin M.
MORE CLIENT REVIEWS
I can’t say enough about how much Joe Baker has impacted my life, not just as a coach but as a person who truly cares. When I first started training with him, I was in a tough season. I was postpartum, then was hit with a newly diagnosed autoimmune disease plus hormone imbalance, and I was trying to find my way back to feeling strong again. I expected a coach who would help me train, but what I got was so much more. Joe isn’t just about sets and reps. He’s about people. He didn’t just check in on my workouts. He checked in on me. On the hard days, it wasn’t, “Did you get your training in?” but instead, “How can I make your day better?” or “How can we pray for you?” That level of care is rare. He saw the whole picture, my health, my struggles, and my wins, and he made sure I never felt alone in the process. His ability to adapt training to my energy levels, his unwavering encouragement, and his faith-driven support made all the difference. I wasn’t just another client. I was someone he was genuinely rooting for. That’s the kind of coach Joe is. He wants you to succeed, not just in fitness but in life. If you’re looking for a coach who will push you, believe in you, and stand by you through every challenge, Joe Baker is that person. I’m beyond grateful for his guidance, his kindness, and his heart for the people he trains. Thank you, Joe, for everything.
I can’t say enough about how much Joe Baker has impacted my life, not just as a coach but as a person who truly cares. When I first started training with him, I was in a tough season. I was postpartum, then was hit with a newly diagnosed autoimmune disease plus hormone imbalance, and I was trying to find my way back to feeling strong again. I expected a coach who would help me train, but what I got was so much more. Joe isn’t just about sets and reps. He’s about people. He didn’t just check in on my workouts. He checked in on me. On the hard days, it wasn’t, “Did you get your training in?” but instead, “How can I make your day better?” or “How can we pray for you?” That level of care is rare. He saw the whole picture, my health, my struggles, and my wins, and he made sure I never felt alone in the process. His ability to adapt training to my energy levels, his unwavering encouragement, and his faith-driven support made all the difference. I wasn’t just another client. I was someone he was genuinely rooting for. That’s the kind of coach Joe is. He wants you to succeed, not just in fitness but in life. If you’re looking for a coach who will push you, believe in you, and stand by you through every challenge, Joe Baker is that person. I’m beyond grateful for his guidance, his kindness, and his heart for the people he trains. Thank you, Joe, for everything.
Shawne S.
Shawne S.
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